Publishers can get back a good chunk of revenue previously lost to bots and middlemen.Users are able to surf the web privately again while monetizing their attention.The BAT ecosystem may even expand to use micropayments for comments and up/down voting in forums.Ī system like this is advantageous for everyone in the digital advertising space. The Basic Attention Token Ecosystem StakeholdersĪs a user, you can spend your BAT on several things in the browser including premium articles and products, donations to content providers, or high-resolution photos and data services. The remainder of the payment goes to the publisher hosting the advertisement. The Brave browser also receives some of the token payment.
When a user views the ad, they receive a portion of that token payment. Using smart contracts, advertisers send ads with a token payment in a locked state to users. However, it seems as if they’ve pushed that back in priority. Their original roadmap for 2018 stated that the BAT system would be integrated into other browsers and apps by the end of the year. Additional Basic Attention Token ResourcesĬurrently, the only web browser able to use the Basic Attention Token is the Brave Browser – a browser created by the BAT development team.How Does the Basic Attention Token Work?.
In this Basic Attention Token guide, we cover: Additionally, advertisers gain a better ROI and more accurate data to analyze using BAT. Users are paid for their attention watching ads, and publishers receive the majority of the ad revenue directly. The team behind the Basic Attention Token wants to change that.īAT cuts out the middlemen from the advertising process. These two companies alone receive 73% of all online ad dollars. The mission of the BAT team is to fix the broken state of the current digital advertising space in which users are unknowingly tracked, publishers are having trouble monetizing content, and advertisers are constant victims to fraud.ĭigital advertising revenue has quickly become monopolized by the two big kids on the block: Facebook and Google. The Basic Attention Token (BAT) is an Ethereum-based digital advertising token.
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